The Growing Trend of Cannabidiol, Analyzing Google Trend Data for CBD (Part 2)

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By Wes Dacosta

In part one we looked at search popularity for Cannabidiol (abbreviated CBD) in the United States. We determined which areas are searching about the extract the most and uncovered the reasons why. In part two, we will take a look at worldwide appeal and come to some conclusions to use as a potential distributor or business operator of CBD. Again, we are using Google Trends which is a software designed to show and interpret query data for personal or corporate research.

An early look at the numbers show Europe as a leader in CBD related searches. More specifically the medically and technologically advanced nations of Germany and the United Kingdom. Trend data for Germany is relatively weak pre 2013 but numbers rose quickly in May 2014 garnering a widespread reaction. This due to the release of a German medical publication in the Biochem Pharmacol titled “Cannabinoids Increase Lung Cancer Cell Lysis” (you can find the abstract to the journal here: Lysis is a term used for the action of breaking down the membrane of a cell thus compromising its internal integrity. In the publication they write deeply into how CBD increases the susceptibility of cancer cells to adhere to and be lysed by LAK cells (cancer killing defense cells).

Second to Europe, a surprisingly high number of the overall search results come from Australia and New Zealand. This likely reflects several new local businesses opening and selling the extract on the current market. When new businesses begin and become successful, it often creates lots of hype due to the controversy of the plant. CBD establishes this reaction because it directly contradicts a lot of the negative connotations that come with cannabis.

Another leader in Cannabidiol related queries is the United Arab Emirates. Strict penalties for production and usage of the plant combined with UAE University being a frontrunner in CBD research and clinical studies is the reason the country shows a large amount of active queries. Some of the studies released by the university include “Effects of Cannabidiol on Contractions and Calcium Signaling in Rat Ventricular Myocytes” (abstract can be found here: and “Effects of Cannabidiol on the Function of α7-Nicotinic Acetylcholine Receptors” (abstract located here: These publications show the mechanisms and reasons behind Cannabidiol’s biological interactions. Studies such as these help us understand why CBD acts the way it does and helps us develop methods for further research.

As you can see, major medical breakthroughs often result in higher news spread and critical acclaim about the topic. As more discoveries are made about CBD, the extract will gain a greater positive public reaction causing and increase of product usage and an increase in need of information. It’s also known that a lot of interest here has surfaced from the developed world. As CBD being a relatively new and inexperienced medication, it’s logical that the ideas and proper medicinal usage have not yet trickled down to poorer populations.

Visit our blog at CBD PUR US for more news, information, and interesting facts about Cannabidiol (CBD).

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